GOAL
Dramatic stories that capture the various moments, and forms, of communication as they occur around important moments, and occasions and the tension and triumphs that arise as a result.
INSIGHT
Many people not able to go back to their hometown during the Holiday.
IDEA
AT&T creates moments for you in the Holiday. In a humorous, endearing, emotional and revealing tone.
(Personal project)
Collaborated with 3 group members
Project role: Art director
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Creating Moments
Jimmy’s from small-town Caledon but he’s been away studying at UBC. He misses his family and friends and wishes he could come home for the holidays. With a surprise plane ticket from his family, He gets to go home. He is one of the special stories, but how about the people can't go back to their town during the holiday season? Technology comes to the rescue as they reach out and reconnect with his loving community.
Place ads on automatic doors depicting the journey of several characters and how technology has brought them closer to their loved ones creating an unforgettable moment.
THE STORY
TEASER, EVENT PAGE
POSTER
DIGITAL BILLBOARD
Placed in Dundas Square where AT&T will host their Holiday Homecoming Party. Each Day the billboard will gradually have more people as the clock counts down.
HOLIDAY HOMECOMING LIVE EVENT
On December 23th, from 8 pm to 2 am At&t will host a live event with nice music, food and beverages, GTA comes and welcomes back their loved ones with this live event. Also, they can call their loved one using the phone that we have provided.