ABOUT
With over 20 years of experience, Eurofase stands as a distinguished high-end decorative lighting firm. Serving clients across the United States and Canada, the company has established itself as a prominent player in the industry.
ROLE
Directed the team to generate artwork assets for both B2C and B2B sales. For example, in overseeing and coordinating the catalog projects with more than 1000+ products, effective communication with various departments is employed to gather the requisite product data. This involves directing the photography process in overseas studios for product shots and organizing lifestyle pictures. The catalog layout is art-directed, and marketing strategies are applied to enhance its overall impact.
2024 CATALOG
Project role: Project Manager, Design Lead, Product Management Director
OTHER CATALOGS
Collaborated with the Company President, Director of Supply Chain, Director of Product Design, Photoshoot Studio & Marketing Director
Project role: Art Director, Project Manager
COMPANY WEBSITE
HOME PAGE
PRODUCTS PAGE
PRODUCT DETAIL PAGE
DIGITAL RESOURCES PAGE
Collaborated with the IT Department, Director of Supply Chain, Product Designer, E-commerce Manager, VP of Sales & Marketing Manager
Project role: UX/UI Designer and Project Manager
PRODUCT FILMING
Collaborated with the filming studio and Photographers
Project role: Film Director