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GOAL
Let more people aware of our new Artist Rouge lipstick, in order to drive more sales. This lipstick show-stopping color.
INSIGHT
No one wants to stand behind someone, people love others to remember them.
POSITIONING
Make Up For Ever new Artist Rouge lipstick gives you the courage to transform from lip into any personality you want to be.
CONCEPT
life is a stage. Show people how bold and fun of using Artist Rouge lipstick. Let people know how show-stopping color.
(Client Project)
Collaborated with HK MUFE Marketing Team
Project role: Art director, Video Editor
NEW LAUNCH VIDEO
INSTAGRAM POSTS
MARKETING IMAGERY
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